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Fox and Sucrets Ice launch kids promo campaign

Looking to make kids more aware of global warming, Twentieth Century Fox and throat-lozenge maker Sucrets are using characters from Ice Age: Dawn of the Dinosaurs for new Sucrets Ice promo, Save the Polar Ice Caps!
October 26, 2009

Looking to make kids more aware of global warming, Twentieth Century Fox and throat-lozenge maker Sucrets are using characters from Ice Age: Dawn of the Dinosaurs for new Sucrets Ice promo, Save the Polar Ice Caps!

Kids are being asked to submit a drawing and brief message online at www.SucretsICEChallenge.com, illustrating what they would do to save the polar ice caps from the threat of global warming.

The grand prize winner will receive a classroom visit by an animator from Blue Sky Studios, who will create an image of the winner’s submission, as well as an Ice Age DVD gift set from Fox, including all three Ice Age films and a Sucrets ICE family sample basket. Four first prize winners will also receive the DVD gift set and a sample basket.

Contest entries will be displayed at the challenge website, where the public will vote on the five finalists in early 2010, and four judges will choose the grand prize winner.

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