Expanding its superhero franchises into new channels and new audiences, Marvel Entertainment has teamed up with Harley Davidson, Orange County Choppers and Monster Jam in a series of exclusive new co-branded partnerships.
Harley-Davidson and SGI Apparel are on board to launch a line of co-branded merch featuring Marvel’s superheroes, which will include apparel and accessories for infants, toddlers, boys and girls, incorporating iconic Harley-Davidson motorcycles, trademarks and logos with Marvel’s style guide art along with new art developed for the program. Product will be available exclusively through Harley-Davidson retailers across the globe.
Launching this fall will be a co-branded line of motorcycles and merch, thanks to the new partnership with Orange County Choppers. The program includes production-line choppers and custom motorcycles, along with apparel, toys and collectibles which will incorporate Marvel’s superheroes. They’ll be available through OCC’s distribution channels, including its retail store in Newburgh, New York and dealer network.
And Feld Motor Sports has also joined forces with Marvel to feature Iron Man and Spider-Man on custom-designed monster trucks, which will be performing on the worldwide Monster Jam tour in January 2010. The deal includes co-branded merch to be sold on-site during live Monster Jam shows and on MonsterJam.com, which will include apparel and accessories, specialty items, DVD inclusion, posters, stickers and show yearbooks. Monster Jam has more than 325 live performances a year at stadiums around the world, with a family-oriented fan base of more than four million spectators. The events are also televised on the SPEED Channel and CBS.