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Toys ‘R’ Us unveils holiday toy-buying trends

Wayne, New Jersey-based Toys 'R' Us has its finger on the pulse of toy trends for the upcoming holiday season and it's pin-pointed four to watch.
October 15, 2009

Wayne, New Jersey-based Toys ‘R’ Us has its finger on the pulse of toy trends for the upcoming holiday season and it’s pin-pointed four to watch.

Retro Rewind refers to parents looking to introduce their kids to the playthings of their own childhood, dubbed by TRU as ‘the comfort food’ of toys. These include The Original Tickle Me Elmo (Fisher-Price), the Strawberry Shortcake Berry Café (Hasbro), the Cozy Coupe 30th Anniversary Edition (Little Tikes), and bop it! (Hasbro Games).

Designed By Me! embraces the DIY movement and gets kids’ creative juices flowing. Toys to encourage kids inner-craftiness include Bandai’s Harumika Runway Showstopper Set, the Ultimate Jewelry Kit (Totally Me), Bendaroos Amazing Flexible Building Sticks (Allstar Products Group) and the Paperoni Deluxe Studio (Spin Master).

Tiny Treasures, Teeny Prices encompasses small-sized toys all priced under US$12 per item, which include Zhu Zhu Pets Hamster (Cepia), Hexbug Nano (Innovation First International), Gogo’s Crazy Bones Blister 5-Pack (iToys), and Spin Master’s Bakugan Battle Brawlers.

Finally, Investing in the Future includes products with price points that start at US$79.99 and encourage learning in all areas, from computers to music. Products falling under this trend include Zippity Learning System (LeapFrog and Disney), a shark fin-shaped Electric Guitar from First Act (exclusively at TRU), Disney’s Netpal computer (Asus), and the Lego City Construction Site.

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