To tout the release of Ubisoft’s Teenage Mutant Ninja Turtles: Smash-Up title, the gameco has partnered with Schwan’s Consumer Brands North America for an on-pack promo with Red Baron pizza products.
As part of the year-long 25th anniversary activities for the heroes in a half-shell, Red Baron pizzas will include TMNT trading cards featuring the four turtles and a code to unlock exclusive content within the game. Consumers will also receive a US$5 rebate for the game in exchange for three Red Baron UPC codes.
The pizzas are available at participating US grocery stores for the next eight weeks and while supplies last. The promo is being supported via packaging, in-store signage and online advertising.