CNE and Giftventure team up for branded treasure hunts

October 9, 2009 by Emily Claire Afan

Henderson, Nevada-based Giftventure has inked its second major licensing deal this year with Cartoon Network Enterprises, acquiring the rights to create Bakugan and Ben 10 Alien Force adventures.

The Giftventure, available for US$19.95 at www.giftventure.com, targets kids six to 12 and begins with a personalized game or puzzle that arrives via their mail boxes. As the kids solve the clues, the location of a hidden gift is eventually revealed.

The Bakugan- and Ben 10-branded Giftventures will be available at select retailers in time for the holidays. Giftventure teamed up with Sesame Workshop for branded adventures earlier this year.