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BARB
The service:
Not-for-profit service BARB was established in 1981 as a television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Five, BSkyB and the IPA (Institute of Practitioners in Advertising). BARB commissions research services, including audience viewing figures, on its behalf from companies including RSMB, Ipsos MORI, AGB Nielsen Media Research and TNS.
October 1, 2009

BARB
The service:
Not-for-profit service BARB was established in 1981 as a television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Five, BSkyB and the IPA (Institute of Practitioners in Advertising). BARB commissions research services, including audience viewing figures, on its behalf from companies including RSMB, Ipsos MORI, AGB Nielsen Media Research and TNS.

Services offered: Audience measurement and ratings data

The bottom line:
Annual registration fee US$9,300

Subscription fee (based on subscriber’s annual UK program sales):

Sales up to US$16 million US$0/year

Sales from US$16 to US$41 million US$12,000/year

Sales from US$41 to US$83 million US$24,000/year

Sales from US$83 to US$125 million US$36,000/year

Sales over US$125 million US$60,000/year

Eurodata TV Worldwide
The service: Mediametrie-owned Eurodata TV Worldwide provides audience ratings and telecast details of all TV programs broadcast on 2,000 channels over five continents. Ratings data is provided directly by the research institutes that measure daily audience, including Mediametrie and Nielsen.

Territories covered: Through its partnerships with research agencies,

Eurodata TV provides data in more than 80 countries worldwide.

Services offered:

Kids TV Report – biannual overview of children TV markets and monthly barometer of the most significant kid brands

Ratings Passport – single program ratings on a one-off or recurrent basis

Program Rankings – weekly, monthly, biannually or upon ad hoc request, lists of the best-performing shows sorted according to client-selected criteria: country, channel, program genre, target group, period

Program Zoom Report – analysis of a given program’s lead-in, lead-out and competition; can be enhanced upon request with ratings details for each ep, time period history and year-to-year average performances

Program Scan Report – key info on a program’s performance, audience profile and competition, with the following available components: program lead-in/lead-out, competition market share, series trend, channel average comparison, time period history comparison, split gender, top-10 programs, key findings

TV Landscape Report – customized and comprehensive analysis focused by genre (e.g. children’s) that provides insight into a specific country’s programming strategies and audience performances, with available components including audience share and main channel profiles, volume of programming for genre selected, program rankings, programming strategies by time slot and key findings

TV Data Subscription – full access to all audience data for all programs and audience results for all standard targets delivered following a set weekly or monthly schedule. Time period and overnight deliveries also available, and subscription can be customized to include only certain channels, genres and demos

The bottom line:
Kids TV Report – US$9,200 (per annual subscription)

Ratings Passport – US$5,400 (100 ratings priced at US$54 each)

Program Rankings – US$540 for Top 10, US$600 for Top 20

Program Zoom Report – US$770 (enhanced option US$1,166)

Program Scan Report – US$1,110 (featuring five client-selected components)

TV Landscape Report – US$2,600 (featuring five client-selected components)

TV Data Subscription – US$17,500 per country (for one-year subscription)

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