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NVCP signs pan-Euro merch deals

Nickelodeon & Viacom Consumer Products is heading into Brand Licensing with a raft of new licensees in place across Europe.
September 29, 2009

Nickelodeon & Viacom Consumer Products is heading into Brand Licensing with a raft of new licensees in place across Europe.

A new two-year deal with German company Public Solution for a SpongeBob SquarePants Yvio board game called Krosse Krabbe Express. Targeting families and kids eight and up, the game includes an interactive board, memory card with software and 3-D figurines, and will be available at all toy shops throughout Austria, Germany and Switzerland from October 14.

The licensor has inked another two-year deal, this time in Poland with Pentra, to rollout Dora the Explorer branded notebooks, crayons, school bags, paints and more. Product will be available in Poland, as well as in Latvia and Lithuania.

It’s also teamed up with greeting card and stationery manufacturer Backemarks Grafiska for another two-year deal, this time for a range of SpongeBob branded stationery. Notebooks, rucksacks and pencil cases will be available at all good book store chains this fall, as well as local retail outlets such as Bokia, JB-Gruppen, Ugglan, COOP and ICA Kvantum stores across Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Sweden,

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