Chaotic is hitting the books, as 4Kids Entertainment joins forces with Penguin Young Readers Group as the property’s global publishing partner.
Penguin will rollout a line of age-appropriate Chaotic titles, including sticker books (six- to eight-year-olds), Decide Your Destiny interactive game books (ages eight to 12) and novels and graphic novels (older readers). Excluding Asia, the books are expected to launch worldwide in 2010.
Meanwhile, 4Kids’ international division has snagged the rights to Korean-based female fashion brand Chicaloca for the UK, France and Belgium, and the brand has already attracted licensees in apparel, stationery, swimwear, watches, mobile accessories and bedding.
The licensor will be looking to bring the brand to new audiences and is on the hunt for a base of wide-ranging licensees.