Planning, directing and executing programming strategy the forthcoming Hasbro-Discovery JV channel will be kids TV vet Donna Ebbs in the role of SVP of programming.
Along with developing the kidnet’s programming strategy, including scheduling, oversight and cost management, she’ll also be working with CEO Margaret Loesch and the senior management team on creative development and overall strategic planning and direction.
Ebbs steps into her new position with 16 years of experience in the development and production of children’s and family entertainment series and movies. She comes to the Hasbro-Discovery JV most recently from ABC Family as VP of originally programming. Previously, she also helped drive Disney’s High School Musical and served as VP of movies for ABC.