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Imira conjures up sales, merch deals for Sandra the Fairytale Detective

With Brand Licensing and MIPCOM just around the corner, Spanish prodco Imira Entertainment is heading to the markets with a raft of deals in place.
September 23, 2009

With Brand Licensing and MIPCOM just around the corner, Spanish prodco Imira Entertainment is heading to the markets with a raft of deals in place.

The 52 x 13-minute Flash-animated co-pro with TVE and DQ Entertainment recently debuted on-air on several networks, and new broadcasters to pick up the series are Nickelodeon Asia (Pay-TV rights for South East Asia) and Noga Communications (cable, satellite and VOD rights for Israel).

Meanwhile, Spain’s Tribanda and France’s TF1 Video have snapped up the home entertainment rights, launching DVDs in Spring 2010, coinciding with a set of four storybooks published by Roca Editorial. Imira will be at Brand Licensing looking for more L&M partners, particularly for back-to-school, stationery, board games and giftware categories.

The company will also be launching a dedicated website this fall, where users can join a community of fairytale detectives to star in or modify their own interactive stories and order a printed book of their own fairytale. The site also houses an online library to promote reading and recipes to promote healthy and fun eating.

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