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MGA rolls out interactive doll line

Having launched its Moxie Girlz line just last month, Van Nuys, California-based toyco MGA Entertainment is rolling out a second doll line to provide role models for young girls.
September 16, 2009

Having launched its Moxie Girlz line just last month, Van Nuys, California-based toyco MGA Entertainment is rolling out a second doll line to provide role models for young girls.

Teaming up with Parragon Publishing, BFC, Ink (Best Friends Club, Ink) are fashion dolls that come with interactive journals, focusing on individuality and friendship. The dolls will also align with a series of tween targeted BFC, Ink. fiction books featuring relatable topics for girls, written in a journal format, targeting girls seven to 12.

The five characters – Addison, Kaitlin, Calista, Aliesha and Noelle – have their own personalities and stories. The line features 18′ dolls and Fashion Dolls, including outfits and accessories, a BFC, Ink. book with lock and key and a BFC, Ink. membership card to unlock games at www.bfcink.com.

Parragon’s publishing program also includes a Club Kit, Scrapbook, and My Amazing Life date book. Other titles due for publication include a BFC, Ink. Beauty Bible, Party Planner and Style Book.

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