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Fisher-Price moves into diapers

Mattel's infant and preschool brand Fisher-Price is heading for the diaper aisle, as it moves into the category for the first time.
September 11, 2009

Mattel’s infant and preschool brand Fisher-Price is heading for the diaper aisle, as it moves into the category for the first time.

A first for the brand, the line includes Happy Days Diapers for daytime (US$9.99, newborn to six), Happy Nights Diapers (US$5.99, sizes three to six) for overnight and the Happy Days & Nights 2-in-1 Value Pack (sizes three to six, US$20.99) that includes a mix of both.

The product features a waistband, hypoallergenic and fragrance free materials, and the value pack includes a coupon booklet with savings on Fisher-Price products. They’ll be available at Babies ‘R’ Us and Toys ‘R’ Us this month.

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