Hoping to help kids and parents get organized, Erlanger, Kentucky’s TysToyBox.com, a division of Brand Performance, is launching personalized drawstring backpacks and Color Your Own licensed tees for kids.
Backpacks are currently available with Barney characters, and Ty’s will be adding character lines from Super Why!, Yo Gabba Gabba!, Wow! Wow!Wubbzy!, Thomas and Friends, Backyardigans, and more in the coming weeks, along with increasing its color selection.
Meanwhile, Color Your Own T-Shirts allow kids to create wearable art, with outlined designs they can color themselves with Crayola-branded fabric markers included with each shirt. Super Why! and Yo Gabba Gabba character lines are available, and more licenses will be added each week.
The backpacks and Color Your Own shirts are also available on AllAboardToys.com, another Brand Performance online store.