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Marvel moves into kids CE space with VTech

The house of Spider-Man is continuing its category expansion, adding a new batch of electronic learning toys and aids to that growing list.
September 9, 2009

The house of Spider-Man is continuing its category expansion, adding a new batch of electronic learning toys and aids to that growing list.

VTech Electronics North America is the latest licensee to join the roster, which will roll out branded electronic learning toys (ages 18 months to four years) and electronic learning aids (ages four to eight), featuring popular Marvel characters and sub-brands on products including kids laptops, audio players, telephones; Electronic learning aids, PDAs and handhelds.

They’ll all incorporate educational elements and attributes, teaching basic ideas and concepts such as shapes, colors and numbers, while the ELAs will teach more sophisticated material like math, language, science and history. The first wave of product will hit retail in spring 2010.

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