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Blue Chip Brands tapped as sub-agent for PlayStation IPs

As UK-based Target Entertainment Group looks to expand the program for PlayStation software IPs, it's appointed licensing agency Blue Chip Brands as the sub-agent down under.
September 9, 2009

As UK-based Target Entertainment Group looks to expand the program for PlayStation software IPs, it’s appointed licensing agency Blue Chip Brands as the sub-agent down under.

Blue Chip will now manage an L&M program across all categories, excluding PS peripherals and PS-specific accessories in Australia and New Zealand, for PlayStation. Sackboy from LittleBigPlanet and Ratchet & Clank will be the initial IP focus for the agent. Blue Chip is exploring partner possibilities for apparel, toys, collectibles, posters and sporting goods, along with consumer cross-promos.

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