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MAGIC roundup: Disney, Fox and WBCP

With Las Vegas-based clothing and accessories trade show MAGIC now behind them, some of the biggest names in kids licensing have sewn up a raft of new apparel deals.
September 3, 2009

With Las Vegas-based clothing and accessories trade show MAGIC now behind them, some of the biggest names in kids licensing have sewn up a raft of new apparel deals.

Over at the House of Mouse, Disney Consumer Products is readying a collection of Alice in Wonderland-inspired lifestyle fashions for 2010, timed to the release of the upcoming movie being directed by macabre master, Tim Burton. Designer Tom Binns will kick things off with a jewelry line, one of the first of many designers and brands to join the Alice program.

The Tom Binns for Walt Disney Signature line will feature two collections influenced by key characters including Alice, the Mad Hatter, the Red Queen, White Queen and White Rabbit. His limited-edition collection of six high-end jewelry pieces (from US$1,000 to US$2,000) will be available at luxury retailers and fine boutiques

The designer is then launching Tom Binns for Disney Couture, collaborating with Lucas Design International for a 35-piece collection that incorporates photo inlay with lace accents and Swarovski crystal details. Ranging in price from US$100 to US$500; the jewelry will be available at department stores and specialty boutiques in spring 2010 in the US and international markets.

Meanwhile, with the internet abuzz with the first images of James Cameron’s Avatar, which hits the big screen this holiday season, Twentieth Century Fox L&M has tapped JEM Sportswear and Awake for licensed apparel exclusively available at US mall-based retailer, Hot Topic. The JEM line targets young men and older boys, while Awake’s line is for juniors.

Finally, Warner Bros. Consumer Products has teamed up with L.A.-based specialty clothing company Trunk for limited-edition apparel inspired by classic DC Comics Super Heroes, such as Batman, Superman, Justice League and Green Lantern. Initially, the collection comprises t-shirts and raglans (US$44 to US$60), which will hit the racks at Bloomingdale’s this month. In 2010, the collection is expanding to include jackets, hoodies, and will then be available at more specialty and fine department stores across the US.

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