To celebrate Hispanic Heritage Month, Warner Bros. Consumer Products has partnered with Latina health expert Dr. Aliza Lifshitz in an effort that will see the Baby Looney Tunes brand reaching out Hispanic mothers to help them raise healthy, happy babies.
With the tagline ‘Happily Healthy,’ the partnership will give new and expecting mothers access to print, online and multimedia resources in English and Spanish. The book Healthy, Fit and Fun is the first product from the collaboration, featuring customized character art and illustrations with bilingual tips for moms on how to keep their little ones safe and healthy.
Lifshitz’s website at VidaySalud.com will also provide Spanish-speaking moms with info and interactive learning opps on a branded landing page, featuring Baby Looney Tunes in instructional video tips, downloadable wallpapers, screensavers, stickers, and quizzes on health and nutrition for babies. News, future event information, photos, videos, games and blogs are also part of the mix.
Meanwhile, Momlogic.com is hosting English-language content, info and resources and a weekly Q&A with Lifshitz where she’ll answer readers’ questions.
The initiative will continue throughout 2010.