Hoping to get increase the fruit intake of American kids, American Greetings Properties and Cookie Jar Entertainment have teamed up with the Produce for Better Health Foundation.
It’s Fruits & Veggies – More Matters month in the US and the year-long partnership will see Strawberry Shortcake and friends making healthy eating fun for kids. PBH is working with US retailers to disseminate nutritional information about fruits and vegetables that features Strawberry, including columns for in-store newsletters and magazines, ad circulars, recipe cards, signage in produce and frozen foods departments and activity booklets. There will also be a free Strawberry e-card at www.americangreetings.com.
PBH’s websites are featuring new Strawberry images over the course of the year and Strawberry-themed kid-friendly, healthy recipes are part of the ‘get kids involved’ section of www.fruitsandveggiesmorematters.org and www.foodchamps.org. Also available will be a Strawberry activity book, and The Fruits & Veggies – More Matters logo, and a link to www.fruitsandveggiesmorematters.org will appear on www.strawberryshortcake.com and www.americangreetings.com.
The partnership will continue for another month-long promo in May 2010 for National Strawberry Month.