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Character Options picks up master toy rights to Fireman Sam

With Brand Licensing Europe just under a month away, HIT Entertainment has inked a master toy deal for preschool-targeted property Fireman Sam with UK-based Character Options.
September 2, 2009

With Brand Licensing Europe just under a month away, HIT Entertainment has inked a master toy deal for preschool-targeted property Fireman Sam with UK-based Character Options.

Character Options is now handling a multi-category licensing deal for the UK. The new agreement will see the toyco rolling out ranges of plastic play-sets, vehicles, and figurines, plush and role-play toys, with the first wave of product hitting retail in spring/summer 2010.

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