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Ratings Watch: Wizards of Waverly Place brings in 11 million viewers

Last Friday night's US premiere of Wizards of Waverly Place The Movie was TV's top entertainment telecast of 2009 in kids six to 11 and tweens nine to 14 for Disney Channel, as well as cable's number-one telecast in total viewers.
August 31, 2009

Last Friday night’s US premiere of Wizards of Waverly Place The Movie was TV’s top entertainment telecast of 2009 in kids six to 11 and tweens nine to 14 for Disney Channel, as well as cable’s number-one telecast in total viewers.

The original movie scored high as summer’s number-one Friday TV telecast, bringing in an impressive 11.4 million total viewers.

Meanwhile, Camera, Take Action! Backstage with Disney’s Friends for Change, which followed Wizards, brought in 4.8 million total viewers. This includes 1.9 million kids six to 11 and 1.7 million tweens nine to 14, coming in as Friday’s number-three TV telecast in the key kid demos.

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