UK tween IP Withit and QSR giant Burger King are looking to give kids some Cool School Tools as they head back to the classroom next week.
The two have partnered on a four- to six-week BK Kids Meal promo this month, running in the UK and several European and Middle Eastern markets. Six of Withit’s popular characters – Glamour Puss, Cheeky Monkey, Rock Chick, Easy Tiger, Happy Bunny and Top Dog – are featured on the POP merch and Kids Meal packaging and premiums. More than four million items are set to be circulated.
The Withit website (www.withitworld.com) also offers visitors free exclusive downloads, music and participation in online competitions with other Withit fans.