In an industry first, Warner Bros. Consumer Products is introducing a consumer rewards program for fans that purchase Scooby-Doo licensed products.

Dubbed Scooby-Doo Zoinks Points, available at www.zoinkspoints.com, consumers of Scooby-Doo product will have the opportunity to download and access free, exclusive online content, such as custom online games, video clips, wallpapers, screen savers, podcasts and more.

Targeting fans of all ages, the content rewards are offered on all Scooby products, including DVDs, video games, licensed consumer products and future DVD releases.

QSR biggie Wendy’s is on-board as the promo partner for the Zoinks Points program as well as for the Cartoon Network live-action movie Scooby-Doo! The Mystery Begins. Wendy’s will feature a special Zoinks Points ‘super code’ as part of its Scooby-Doo Kid’s Meal in September at all Wendy’s restaurants in the US.

The Zoinks Points site currently offers more than 60 pieces of exclusive Scooby content that can be unlocked with specific codes assigned to each product. The site will expand with more content each year and an international rollout is planned for 2010 to Canada and other select European countries.