With the back-to-school blues on many young students’ minds, Canuck kidnet Teletoon is looking to stir up some fall excitement with an inventive new promo leading up to the premiere of E1 Entertainment’s live-actioner Majority Rules.
To kick things off, Teletoon and E1 have teamed up with Canadian in-school magazine Vervegirl, which will see the series’ protagonist Becky gracing the cover. The complimentary pub will be distributed to high schools across Canada throughout September and will also feature editorial coverage as well as a promo page that’ll call-out the series debut and contest hosted at the net’s website.
The three-week promo starts September 10 during the debut of Teletoon’s new Thursday-night primetime 3 Hours of Really, Really, Really Awesome block that starts at 6 p.m. Viewers will have to tune in to catch the unique entry code that will only appear on-air during the block. They’ll then be directed to www.teletoon.com to enter the code for a chance to win one of three prizes: a Powder Room clothing package, from the apparel company that provides the clothes worn by Becky, an autographed script of the series’ first ep and autographed CD of its theme song artist Shiloh, and two tickets to a Shiloh concert that includes a meet-and-greet.
Airing at 8 p.m., the live-action/2-D animated Majority Rules will be championed on that block, says Teletoon director of marketing Natalie Cunningham. Teletoon.com will also be supporting the promo by streaming webisodes of Becky and Shiloh performing the series’ theme song and competing in activities.