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Ratings Watch: Nick at Nite, Cartoon Network, Disney Channel

It looks like kids enjoyed new kind of trip to the dentist, as millions of eyeballs tuned in to Nick at Nite for the premiere of stop-motion animated original series Glenn Martin, DDS.
August 26, 2009

It looks like kids enjoyed new kind of trip to the dentist, as millions of eyeballs tuned in to Nick at Nite for the premiere of stop-motion animated original series Glenn Martin, DDS.

The show’s premiere week from August 17 to 20 brought in 11 million viewers, averaging 2.6 million per telecast. The series from Michael Eisner’s Tornante Animation also ranked as ad-supported cable’s number-one co-viewed entertainment series in primetime for the week with 40% of adults 18 to 49 watching with at least one child (from ages two to 11) per household. The week also gave Nick at Nite double-digit gains over last year’s like time period with young viewers, averaging a 4.5/964,000 kids six to 11 (up 15%), and a 4.1/886,000 with tweens nine to 14 (up 78%) and a 2.2/473,000 with teens 12-17 (up 69%).

Cartoon Network, meanwhile, saw double- and triple-digit ratings and delivery gains with its premiere of Dude, What Would Happen on August 19, 8:30 p.m.). Delivery of kids six to 11 (588,000) increased by 35%, while kids nine to 14 delivery (518,000) saw a 104% spike over the same time period last year. Boys six to 11 delivery increased by 33% and boys nine to 14 enjoyed a 147% jump.

The kidnet also debuted Bobb’e Says that same day (August 19, 8 p.m.), which also brought in growth compared to last year, with delivery among kids six to 11 up by 1%, kids nine to 14 by 3%, and boys nine to 14 up by 21%.

Its CN Real block on Wednesdays (8 p.m. to 10 p.m.) charted double-digit delivery gains among all kid demos compared to the prior four weeks, with kids two to 11 delivery (600,000) increasing 35%, kids six to 11 (475,000) up by 31% and kids nine to 14 delivery (399,000) bumped up 32%. Boys two to 11 delivery advanced by 35%, while boys six to 11 was up 34% and boys nine to 14 increased by 42%.

The House of Mouse is also enjoying ratings success, as it delivered the top-12 telecasts in key kids demos during the week of August 17 and came in as TV’s number-one network in total day in tweens nine to 14 and kids six to 11, and the top network in prime with kids and tweens.

Friday’s eps of The Suite Life on Deck and Wizards of Waverly Place and Sunday’s Hannah Montana were TV’s top-three telecasts ranked in kids six to 11 and tweens nine to 14, while a Friday replay of Phineas and Ferb was TV’s top animated telecast in the core demos.

Saturday’s 9:30 a.m. airing of Mickey Mouse Clubhouse was TV’s number two telecast of the week in kids two to five, while Playhouse Disney series accounted for three of the top seven programs with Mickey Mouse Clubhouse, Handy Manny (number six) and Imagination Movers (number seven) in the key preschool demo.

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