Lifestyle brand Sprayground is getting the licensing treatment, as New York’s King Features Syndicate picks up the youth-oriented graffiti brand.
Licensees are already on-board for the merch program, including F.A.B/Starpoint (bags) and Pyramid (posters) with additional deals for t-shirts, footwear, headwear and electronics categories forthcoming. The IP was developed by New York-based founders Eddie Shabot and David Ben David, and Sprayground products will be available in hip urban and specialty stores.
King Features is looking to fill other categories, such as apparel and accessories (for men, women and children), gifts and collectibles, publishing, stationery and social expressions, sports gear and equipment. For more info on the band, check out www.SprayGround.net.