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Bella Sara takes licensing in-house

The popular girls equine property Bella Sara is bringing its global licensing rights in-house and back from former rep Granada/ITV, under the management of George Stetar.
August 21, 2009

The popular girls equine property Bella Sara is bringing its global licensing rights in-house and back from former rep Granada/ITV, under the management of George Stetar.

Stetar, VP of international business, licensing and merchandising at property owner and trading card company Hidden City Games, has some 20 years of experience in international sales, licensing, product design and marketing. He’ll be looking to continue product and brand expansion domestically and globally, as the company goes on the hunt for more partners in stationery and apparel.

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