Lower sales and decreasing shipment size of Montreal, Canada-based Mega Brands product lines have led to a softer second quarter for the toyco.
Net sales sat at US$70.1 million, down from US$106.4 million during the same period in 2008. Both toys and stationery & activities took a hit, as net sales of the former dropped from US$50.4 million in Q2 2008 to US$32.1 million, reflecting lower shipments in the boys five-plus and magnetic construction categories. Sales of product lines in the latter category dropped to US$38 million from US$50 million in Q2 2008.
Geographically, North American net sales decreased from US$69.7 million to US$53.3 million, while international net sales dropped by more than 50% from US$36.7 million to US$16.8 million.