News

WotWots rolls out Down Under and beyond

Weta Workshop's the WotWots is currently topping the ratings with kids age zero to four on ABC Australia and sittng in the top-10 on UK broadcaster Channel Five's Milkshake block, the prodco and its partners are gearing up to roll out a corresponding merch program.
August 7, 2009

Weta Workshop’s the WotWots is currently topping the ratings with kids age zero to four on ABC Australia and sittng in the top-10 on UK broadcaster Channel Five’s Milkshake block, the prodco and its partners are gearing up to roll out a corresponding merch program.

The series is moving to the prime preschool spot of 8:35 a.m. on Five’s Milkshake! on September 7, while ABC1 and ABC2 in Australia will begin screening new eps this week at 9 a.m. and 12 :40 p.m.

Master toy licensee Hasbro, meanwhile, is set to launch a toy, plush and play-sets range in Australia and New Zealand next month, following up with a UK effort in October.

The NZ rollout is kicking off with a WotWots Fun Day at the Auckland Zoo on August 29 and a similar event is scheduled to take place at the London Zoo on September 29.

Additionally, costumed WotWots characters will be undertaking an Australian retail tour throughout September.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu