News

Dangerous Toys arrive at Burger King

A collection of six toys inspired by The Dangerous Books for Boys and The Daring Book for Girls will be given the QSR treatment throughout Burger King's North American locations starting August 24.
August 7, 2009

A collection of six toys inspired by The Dangerous Books for Boys and The Daring Book for Girls will be given the QSR treatment throughout Burger King’s North American locations starting August 24.

Each restaurant guest will receive one of the six to toys as part of the BK Kids Meal.

The deal was brokered by The Sharpe Company on behalf of Rocket Licensing, which represents the book series’ author and publisher HarperCollins US.

The promotion is slated to run three weeks.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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