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CPLG readies UK celebrations of Peanuts’ 60th anniversary

Good ole Charlie Brown is turning 60 in 2010, and to mark the occasion, licensing agent CPLG is championing United Media's efforts in the UK with a multi-layered marketing campaign that will include commemorative products and exclusive retail partnerships.
August 6, 2009

Good ole Charlie Brown is turning 60 in 2010, and to mark the occasion, licensing agent CPLG is championing United Media’s efforts in the UK with a multi-layered marketing campaign that will include commemorative products and exclusive retail partnerships.

There’s a new logo and a special anniversary style guide, which include new packaging treatments and design inspiration for new and existing UK licensees, plus a Then & Now vintage production theme that is inspiring product rolling out in December 2009.

For example, Rainbow Designs is currently developing a limited edition range of products, including a Snoopy Anniversary notebook and mug and a collectable Snoopy in a keepsake display box.

CPLG is has also signed on new licensees, including BC International for men’s and women’s nightwear and 7+ underwear and Staples Disposables for tissues, kitchen towels and wet wipes. Other new licensee announcements are in the works.

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