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People moves: WBCP UK taps Paul Bufton as GM

Leading the charge as the new GM for Warner Bros. Consumer Products UK is Paul Bufton.
July 30, 2009

Leading the charge as the new GM for Warner Bros. Consumer Products UK is Paul Bufton.

Coming from his position as director of Fisher-Price Consumer Products Europe, Bufton is well-equipped to step into his new role at WBCP, where he’ll oversee integrated licensing, retail and promo strategies across the licensor’s portfolio, working across the theatrical, home video and digital, television and interactive entertainment divisions. He’ll also be responsible for expanding the relationships with licensees, retailers and parentcos.

Bufton’s resume includes serving as franchise director for Lego and as an exec at CPLG as head of European marketing and licensing for Star Wars.

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