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Disney tween star and Sears launch back-to-school marketing campaign

Selena Gomez from Disney Channel's Wizards of Waverly Place has joined forces with mid-tier retailer Sears to help fashion-forward teens and tweens head back to class this fall in style.
July 30, 2009

Selena Gomez from Disney Channel’s Wizards of Waverly Place has joined forces with mid-tier retailer Sears to help fashion-forward teens and tweens head back to class this fall in style.

Gomez will be demonstrating easy, affordable and fun ways to dress through fashion and music with Sears apparel at www.Arrivelounge.com. At the site, visitors can also play games and check out fashion trends.

Gomez is hosting the Sears Arrive Air Band Casting Call to create the first-ever Sears Air Band, which will perform at the MTV Video Music Awards in New York this September. Four members have been selected for the Arrive Air Band and Sears will be choosing one more to complete the group. Now through Tuesday, August 11, budding rock stars between eight and 16 years old can either upload their audition video online at www.Arrivelounge.com or by visiting a mall in 10 select cities across the country where auditions will be held and videos submitted.

For more information, visit www.Arrivelounge.com.

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