As Disney Consumer Products gears up to launch its fall tween apparel lines inspired by Jonas and Wizards of Waverly Place, it’s putting on a virtual fashion show on YouTube.
Disney Living (http://www.youtube.com/disneyliving) is DCP’s official YouTube channel, featuring tweens rocking the runway with back-to-school accessories, footwear, and more, as the product hits retailers this month, including JC Penney, Kmart, Sears, Walmart, Target and DisneyStore.com.
Video also features red carpet interviews and an exclusive interview with Selena Gomez from Wizards of Waverly Place, who shares some personal fashion ideas.
DisneyLiving, meanwhile, is building up to bowing original programming and new, all-ages Disney products. It’ll also take viewers behind the scenes, offers tips and previews of new Disney fashions, home décor, toys and food.