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Target snaps up PlayStation licensees

Kids across the UK are getting the chance to interact in new ways with their favorite Sony PlayStation game IPs, as Target Entertainment Group inks its first licensing deals for the brand.
July 22, 2009

Kids across the UK are getting the chance to interact in new ways with their favorite Sony PlayStation game IPs, as Target Entertainment Group inks its first licensing deals for the brand.

Impact International is now on-board as a plush and accessory partner for LittleBigPlanet. The toyco will be producing a range of plush, bean toys, mugs, bobbleheads and bags featuring lead character Sackboy, rolling out in the UK, Eire and the Middle East.

Bravado Retail and Licensing will also be making LittleBigPlanet men’s and women’s tees and hooded sweatshirts, as well as items for MotorStorm, God of War and Resistance.

LittleBigPlanet PVC figurines will also hit retail from Brazier and Co., including a limited-edition themed Sackboy, while poster company GB Eye is developing a range of posters, 3-D posters, postcard packs, badges and stickers for LBP, God of War, InFamous, MotorStorm, WipeOut, Killzone and Resistance for the UK, Germany, Austria, Switzerland, Spain, France and Italy.

First-phase LBP products hit retailers this October.

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