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Ratings Watch: Disney Channel delivers across demos

Disney Channel was racking up the eyeballs on Friday, July 17, thanks to its Wizards On Deck with Hannah Montana event.
July 20, 2009

Disney Channel was racking up the eyeballs on Friday, July 17, thanks to its Wizards On Deck with Hannah Montana event.

The cross-over eps of Wizards of Waverly Place, The Suite Life on Deck and Hannah Montana gave the kidnet the title of broadcast and basic cable TV’s most-watched network in households (5.8 million), total viewers (9.3 million), kids six to 11 (3.8 million) and tweens nine to 14 (3.7 million).

It was also the most-watched scripted TV telecast of 2009 in kids six to 11 and tweens nine to 14, and cable’s top scripted telecast in total viewers. In addition, Wizards On Deck with Hannah Montana more than tripled year-ago time period levels in total viewers and kids six to 11, as well as more than quadrupled in tweens nine to 14.

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