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Marvel and Hallmark team up on social expressions deal

Hallmark Cards is the latest licensee to join forces with Marvel Entertainment, as its portfolio of superhero properties steps into the social expressions world.
July 13, 2009

Hallmark Cards is the latest licensee to join forces with Marvel Entertainment, as its portfolio of superhero properties steps into the social expressions world.

The multi-year agreement will see Hallmark rolling out greeting cards, electronic and mobile greetings, party goods and Crayola arts & crafts products for the US and Canada in spring 2010 – many of which will feature lights, sound and personalization based on Marvel’s classic comic book look.

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