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Nick UK acquires The Super Hero Squad Show, partners with Change4Life

Wolverine, Iron Man and the rest of the Marvel gang are heading for Brit airwaves this fall.
July 10, 2009

Wolverine, Iron Man and the rest of the Marvel gang are heading for Brit airwaves this fall.

Nickelodeon UK has exclusively snapped up Marvel Animation’s animated action series The Super Hero Squad Show (26 x half hours) for NickToons in October.

Meanwhile, the Brit kidnet has also teamed up with Change4Life, a healthy lifestyle initiative from the Department of Health, which encourages people to eat healthy and get moving. As a result of the partnership, Nick UK will include Change4Life messages and branding in bespoke ‘Nicktrition’ spots that raise awareness of healthy eating and being active, running on-air from July 9. About 16 spots a day will run, reaching more than six million people over three months, and 11 million over 12 months.

The campaign features two spots, which explain Nicktrition and the importance of living a healthy lifestyle, and other spots include animated vegetables performing a rap and cartoons explaining how to stay in shape.

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