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EA takes aim with Nerf for ruby anniversary

As Hasbro's shooter brand Nerf celebrates its 40th anniversary this year, Electronic Arts' Play label is gearing up to launch the second iteration of its Nerf-branded game.
July 10, 2009

As Hasbro’s shooter brand Nerf celebrates its 40th anniversary this year, Electronic Arts’ Play label is gearing up to launch the second iteration of its Nerf-branded game.

Nerf 2: N-Strike Elite is the follow-up to the first title, which debuted at retail this past holiday season and was EA’s second-best selling Wii title, as well as a Top 20 Wii title in 2008 by revenue, according to The NPD Group.

The new game, scheduled for a fall release, will be bundled with a newly designed Nerf Switch Shot EX-3 blaster along with an attachable decoder lens that will uncover secret messages. The Wii-mote snaps directly into the blaster to get the true feel of a shooter-style gameplay.

For more information, visit Nerf.ea.com.

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