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Peppa Pig to hog center stage spotlight

E1 Entertainment is bringing its popular porcine property front and center as it teams up with Fiery Angel for a live stage show across the UK.
July 9, 2009

E1 Entertainment is bringing its popular porcine property front and center as it teams up with Fiery Angel for a live stage show across the UK.

Peppa Pig’s Party will be touring seven UK venues from September 30 to November 1, adding another 60 venues to the Brit tour in 2010. Supported by a grassroots marketing campaign and retail promos, along with a new website (www.peppapiglive.com), the music-filled show with audience participation will celebrate Peppa Pig’s birthday.

The tour will be supported by a strong marketing campaign focused both on grass roots publicity in the towns and cities hosting Peppa’s Pig Party and larger-scale retail promotions.

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