The first ever National Tween Girl Summit is kicking off in the US capital of Washington D.C. on October 10 and Electronic Arts has come on board as the event’s official gaming sponsor.
The summit’s founders, tween girl research firm AK Tweens and AllyKatzz.com have planned a daylong summit at the Capital Hilton Hotel, which will take a look at the minds, motivation and lives of tween girls, where they share their thoughts and opinions on a range of subjects.
The gaming giant will host the EA Tween Video Game Lounge, where attendees will receive exclusive access to EA’s new products, including Littlest Pet Shop Friends, Littlest Pet Shop Online and Charm Girls Club, along with the opportunity to contribute ideas and feedback for future game development.
Girls with parental approval will also have the chance to sign on for EA’s exclusive High Impact Panel (HIP), which will give girls an even broader platform for sharing their thoughts and opinions and influencing new games. EA execs will be on hand during a hosted Ice Cream Social to help girls explore career opps in the gaming industry, while parents can learn how to play EA’s most popular games. EA will also provide free games and accessories in the Summit’s official gift bags for all tweens in attendance.
More than 250 participants from across the US will convene at the summit with policy makers, marketers, experts, celebrities to discuss topics, including community service and activism, personal safety online and off, tween pressure and self-image, what’s hot and what’s not, and more.