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Big Idea gears up promo activity for new VeggieTales DVD

It's been seven years since Big Idea has launched a holiday-themed DVD and when Saint Nicholas: A Story of Joyful Giving hits the shelves this Christmas season, it'll be backed by an extensive Q4 marketing and promo campaign.
July 7, 2009

It’s been seven years since Big Idea has launched a holiday-themed DVD and when Saint Nicholas: A Story of Joyful Giving hits the shelves this Christmas season, it’ll be backed by an extensive Q4 marketing and promo campaign.

Targeting Christian and general markets, the DVD will be available in the CBA through Word Distribution (SRP US$14.99) on October 3 and then at mass market retailers via Genius Products (SRP US$14.93) on October 6.

With old stars and the introduction to the first new VeggieTales character in five years, Nicky the Pepper, the DVD will also come packaged with a free VT DVD gift with purchase offer. Consumers log on to a special website, select a VT DVD to send to a friend with US$2.99 shipping and handling.

There’ll also be a Christian and general market radio ad and promo campaign on top-tier stations during the holiday season, with indoor spots broadcast on CCTV in more than 1,000 QSRs, including KFC, Wendy’s, Arby’s and CiCi’s Pizza in November along with TV promos on broadcast and cable networks in VT’s 15 top markets. Select parenting and family publications will run print ads and Big Idea will advertise and run promos on popular family-friendly and mom-centric websites in November and December.

The music video for the new song ‘Donuts for Benny’ on the DVD will also get airtime in US through 529 Chuck E. Cheese locations, 761 Gymboree clothing stores and 53 Crazy 8s during Q4.

Big Idea has also coordinated themed family events with the DVD’s release, with in-store premiere events at more than 500 Christian retailers on October 3rd, along with hosting more than 1,500 Family Fun Nights at churches nationwide with special Saint Nicholas screenings in October and November.

VT fans can also expect a new line of merch this fall, including a Saint Nicholas Little Golden Book (Random House), plush toys (Pint Size), Christmas ornaments (DaySpring and AIM Global), and shoes and shoe charms (Jibbitz), as well as a 10-song album exclusively at iTunes.

And to top it off, Big Idea is teaming up with Operation Christmas Child this fall, to help collect gifts for needy children across the globe. More than 65,000 churches across the US will hold shoe-box gift collection events.

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