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SpongeBob soaks up new German deals, MTVNI seals program sales

Nickelodeon & Viacom Consumer Products has extended its agreement with Panini in Germany.
July 6, 2009

Nickelodeon & Viacom Consumer Products has extended its agreement with Panini in Germany.

NVCP will be turning some more pages with a SpongeBob SquarePants coloring book this July and two hardback color storybooks this September. They’ll be available at all bookshops and news agents in Austria, Germany and Switzerland.

On the program side, MTV Networks International’s program sales team has inked a deal with France Télévision for Nickelodeon’s The Wild Thornberrys, while Denmark’s DR Ramasjang has re-licensed the show.

In Denmark, DR1 has picked up seasons one and two of preschool series Ni-Hao, Kai-lan, along with the first two seasons of tween live-action series iCarly. SIC (Portugal) will also be airing iCarly for the first time this year, while Mexico’s Televisa has secured seasons two and three, along with SpongeBob SquarePants and Drake and Josh’s Merry Christmas Special.

Brazil’s TV Cultura, meanwhile, has acquired broadcast rights to preschool series The Wonder Pets! and Dora the Explorer.

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