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WBCP preps L&M program for Harry Potter and the Half-Blood Prince

The countdown to the sixth installment in the Harry Potter film franchise is well underway and Warner Bros. Consumer Products is ready to cast its merch spell with a stable of global partners.
June 26, 2009

The countdown to the sixth installment in the Harry Potter film franchise is well underway and Warner Bros. Consumer Products is ready to cast its merch spell with a stable of global partners.

To support the film’s release on July 15, a raft of products will be on shelves at retailers across the US, including Hot Topic and www.WBshop.com.

Licensees include global master toy partners NECA and Corgi International, Mattel (Scene It? Harry Potter 2nd Edition), Noble (wands, chess sets and high-end sculpts), along with Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Exhibitgroup/Giltspur, Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Andrews McMeel Publishing and Tonner Doll.

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