Brit pop star dreams are the subject of a new interactive website launching in October from UK-based Brit Chicks Productions.
The website www.britchicks.com will follow the adventures of Eva, Mica and Honey, a fictious girl group who will guide members through the games and social networking experience of the subscription site.
The main target is fashion and music conscious girls age seven to 12.
The site will be fully moderated and funded through a monthly membership fee of US$6. In addition, micro purchases such as for avatar upgrades will also help keep the site advertising free.
The launch of the site will be supported by a TV campaign as well as online viral activity, PR, social media and peer to peer promotion.