A national Roper survey that looked at how US adults over 18 view PBS Kids has found that it’s emerged as the most educational media brand.
Survey participants also agreed that, when compared to cable and commercial broadcast, PBS leads the industry in helping kids realize their potential and readying them for success in school and in life, bringing important topics to young viewers.
80% of respondents ranked reading and literacy as the pubcaster’s best topic, followed by the arts (75%), science/technology/engineering/math (74%), social/emotional development (74%), healthy living (73%), and the environment (71%).
73% also agreed that PBS serves all children, regardless of their circumstances, with another 73% of respondents noting that the net provides ‘a trusted and safe place for children to watch television,’ with 70% saying that PBS serves as a ‘safe haven for children.’
Series-based research has also shown that the pubcaster’s preschool and early elementary school content also helps kids succeed in core curriculum areas. A recent study from the Annenberg School for Communication at the University of Pennsylvania, for example, found that all kids who watched Super Why! scored 46% higher on standardized tests than those who did not watch the series.