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WBCP takes a step with Washington Shoe Company

Warner Bros. Consumer Products will be helping kids stay dry with Scooby-Doo and DC Super Heroes, thanks to a new partnership with Washington Shoe Company that'll see the new licensee releasing kids and juniors licensed rainwear.
June 19, 2009

Warner Bros. Consumer Products will be helping kids stay dry with Scooby-Doo and DC Super Heroes, thanks to a new partnership with Washington Shoe Company that’ll see the new licensee releasing kids and juniors licensed rainwear.

The collection of rain boots, rain jackets and umbrellas will be released under the company’s Western Chief and Chooka brand names, beginning with Batman-inspired rain jackets and special boots that recreate the Caped Crusader’s bat-suit, featuring glow-in-the-dark logos that also lend themselves to action-adventure role-play.

Upcoming product lines will also feature Superman, Supergirl and Wonder Woman, to name a few, ranging in price from US$15 to US$50, available this October at specialty stores and fine department stores nationwide, including Nordstrom.

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