Aardman Rights’ little lamb from Timmy Time has been proving a hit across the UK since its April debut.
BARB reports that 4.8 million sets of eyeballs have tuned in since the preschool program’s spring launch. Timmy‘s been airing three times daily, Monday to Friday, scoring above average shares of caregivers of kids zero to three, as well as kids four-to-six years old, in all three time slots. Timmy scores well particularly in the afternoons where it averages 3.5 share points above the 2008 average for that slot among caregivers with kids in the previously stated age demos.
Aardman has also snapped up deals on the licensing front, bringing on Trade Mark Collections for bags and accessories in high street and grocery stores to start rolling out this fall.