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Dinosaur King scores new UK licensees

Dinosaur King, part of the 4Kids Entertainment's brand portfolio, has signed two new licensees in the UK and Ireland.
June 15, 2009

Dinosaur King, part of the 4Kids Entertainment’s brand portfolio, has signed two new licensees in the UK and Ireland.

Aykroyd & TDP Licensing will produce boys’ nightwear and underwear and Smith & Brooks are on-board with a range of apparel, including leisurewear and swimwear to launch in spring/summer 2010.

Dinosaur King airs on Jetix and GMTV Kids in the UK and RTE2 in Ireland, chronicles the adventures of Max, Rex and Zoe, known as the D Team, who search the world for cards that have the power to bring dinosaurs back to life.

Aykroyd & TDP and Smith & Brooks join the property’s roster of licensees in the UK that includes Vivid Imaginations (toys), Upper Deck (TCG), Sega (video games), H Grossman (outdoor toys), Ensobrados (pogs) and Pyramid Posters(posters, badge packs and key chains).

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