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Roary and Fifi help Chapman post strong Q1

Chapman Entertainment reported a strong Q1, owing primarily to resilient properties Roary the Racing Car and Fifi and the Flowertots.
June 15, 2009

Chapman Entertainment reported a strong Q1, owing primarily to resilient properties Roary the Racing Car and Fifi and the Flowertots.

Roary the Racing Car, which launched in 2007, showed a 15% first-quarter growth over licensee forecasts in the UK, with a solid performance in all categories. According to last month’s NPD numbers, the brand is now the number two preschool boys’ property in the UK.

In Europe, Chapman Entertainment is reporting a 56% growth for Roary, a 36% growth for Q1 globally. Two category highlight are the 44% increase in Roary publishing revenues and a 21% bump in the apparel category.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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