Feld Motor Sports’ Monster Jam is ready to roll into venues across Europe and agent 4Kids Entertainment has added a bunch of new licensees to the truck competition’s existing roster.
The motor sport and family entertainment event features racing and freestyle stunts, and a number of licensing deals have been secured across Europe to coincide with the tour. Pentra SP is on board to develop back-to-school and stationery products in Q1 2010 in Poland, Lithuania, the Czech Republic and Latvia. Uitgeverij de Stulp will produce greeting cards and stickers in the Netherlands, Belgium and Germany later this year, and Big Balloon Publishers will rollout a poster magazine this summer in the Netherlands and Belgium.
The 2009 tour kicked off at the end of May in Poland, and will head to Holland, Spain, Finland and Sweden this fall, with more dates to be announced later in the year.